Co-design is a word on many lips these days, but at Twyfords we believe that there is co-design, and then there is co-design!

When most policy makers refer to co-design they are typically referring to a process that invites stakeholders in to jointly solve a particular problem. From our work we have developed a different, more specific understanding, reflected in our Power of Co framework.

In the Power of Co framework Co-design is one part of a structured, holistic collaborative process. While the whole framework is about inviting stakeholders in to tackle complex problems together, co-design is specifically about ensuring that stakeholders have their fingerprints on the process. In other words, it tells us that successful collaboration requires that all collaborators have a say in how they will work together. They are not simply invited into a pre-defined collaborative process. They are invited in to help design it – every step of the way.

Having worked on some very complex collaborations we have learned the importance of getting fingerprints on process. When stakeholders share process decisions they:

  • Become more invested in and supportive of the process, which really helps when things get tough and trust becomes critical;
  • Are more likely to accept outcomes of the process because they had a share in designing it;
  • Add their intelligence and creativity to ensure the process works best for everyone;
  • Step up and share accountability for how this process is running;
  • Feel like partners rather than pawns in someone else’s process fantasy (they are done ‘with’ not done ‘to’);
  • Develop trust and a stronger working relationship.

When you have worked with the Power of Co for some time, the idea of co-design becomes second nature and an integral part of your daily work. Rather than sitting at your desk sweating over how to run the next meeting you will find yourself asking participants what they would like to do. Instead of trying to work out what information your stakeholders will find most useful, you will ask them. Rather than mapping out the Gantt chart for the project and doing it ‘to’ your stakeholders you will plan each step with your collaborators as you go.

So when you next hear someone saying they are running a “co-design process”, you might ask just how much involvement stakeholders have had in co-designing the process. If the answer is “not much, but they are involved in finding a solution” then perhaps a critical piece of collaboration has been overlooked.

Do your stakeholders have their fingerprints on your processes?

To find out a little more about how we see co-design, take a look at our co-design guide.